In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can easily find the products and information they are looking for.
So, What Does Omnichannel Mean?
Ultimately, the goal of omnichannel marketing is to reach your students wherever they are online; whether they’re looking up your website or searching on social media. By creating a seamless experience through a variety of digital channels, you can reach your students regardless of their engagement method with consistent branding and messaging.
The Benefits of Omnichannel Marketing
Omnichannel customers are valuable, they spend on average 4% more on every shopping occasion in-store and 10% more online than single-channel customers. 73% of shoppers use multiple channels during their shopping experience and those shoppers are more likely to recommend successful omnichannel experiences to their friends. An effective omnichannel experience also provides a competitive edge over online-only retailers.
How Omnichannel Marketing Can Work For You
Get to know your students so you can easily anticipate their needs and provide exactly what products they’re looking for. Be aware of any upcoming events or classes where specific supplies will be needed so you can then effectively market to your students to draw in sales through your omnichannel approach. When they know you have their needs in mind and can provide the right solutions, they’ll keep coming back.
Omnichannel marketing ensures your store will get the competitive edge, since students will not have to seek other outlets to find the information they want or get the products they need. Follow your student’s preferences and meet them where they prefer to shop. Make sure all of your store associates are engaging with your students so you can leverage the channels they use the most for your marketing efforts.
This was originally posted on retailconnection.dstewart.com